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Book

How can challenger candidates win elections against incumbents?

A new book by Dr. Louis Perron answers this question by comparing four successful challenger candidates from the USA, Germany, Brazil and the Philippines. In this sense, what do Bill Clinton, Gerhard Schröder, Luis Inácio Lula da Silva and Joseph Estrada have in common?

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Campaign Update

We publish an occasional, free newsletter, the Perron Campaigns Election Update. In each issue, we address a topic in the field of election campaigns, political marketing or public affairs. By now, we are mailing our update to more than 5,000 readers worldwide. We would be glad to send it to you as well.

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New Trends in Political Campaigning

Eight Lessons in Crisis Management

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News

University of Zurich

Spring Semester 2018
Dr. Louis Perron teaches a class in "Political Marketing and Political Communication: Theory and Practice of Election Campaigns" at the department of political science at the University of Zurich.